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Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to: -- Develop strategic and annual plans -- Evaluate product portfolios -- Propose and develop successful new products -- Price products and services for maximum profit -- Produce the best marketing and communications plans -- Organize product management teams that meet and exceed their objectives
Buchkauf
The Product Manager's Handbook, Linda Gorchels
- Sprache
- Erscheinungsdatum
- 1995
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Product Manager's Handbook
- Sprache
- Englisch
- Autor*innen
- Linda Gorchels
- Verlag
- Ntc Business Books
- Erscheinungsdatum
- 1995
- Einband
- Paperback
- ISBN10
- 0844236691
- ISBN13
- 9780844236698
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Management & Personalverwaltung, Marketing & Vertrieb
- Bewertung
- 3,85 von 5 Sternen
- Beschreibung
- Excel as a product manager with the keys to successful product management in traditional, hierarchical organizations as well as in newer horizontal, team-driven, decision-making structures. Provides checklists, profiles, and real-world cases that reveal how to: -- Develop strategic and annual plans -- Evaluate product portfolios -- Propose and develop successful new products -- Price products and services for maximum profit -- Produce the best marketing and communications plans -- Organize product management teams that meet and exceed their objectives