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Pitch, Tweet, or Engage on the Street

How to Practice Global Public Relations and Strategic Communication

Autor*innen

Kara Alaimo

Parameter

430 Seiten
16 Lesestunden

Geschichte
Journalismus
Marketing & PR
Wirtschaft

Mehr zum Buch

Focusing on global public relations and strategic communication, this guide offers insights from interviews with PR professionals across more than 30 countries. It emphasizes the importance of adapting strategies and messaging to fit diverse cultures and contexts, drawing from the author's extensive experience in the field. The book serves as a practical resource for those looking to navigate the complexities of international communication effectively.