Marketing Planning & Strategy

A Practical Introduction

Autor*innen

• John Dawes

Parameter

• 296 Seiten
• 11 Lesestunden

• Wirtschaft

Mehr zum Buch

Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.

• Sprache: Englisch
• Erscheinungsdatum: 2021
• Einband: Paperback