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Marketing Planning & Strategy

A Practical Introduction

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John Dawes

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4,0(1)Abgeben

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296 Seiten
11 Lesestunden

Wirtschaft

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Focusing on the marketing planning process, this guide offers a clear framework from beginning to end, enriched with real-world examples from both established brands like Ikea and Krispy Kreme, as well as innovative digital start-ups such as Starling Bank. It provides practical insights and strategies to help readers effectively navigate the complexities of marketing in various business contexts.