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Interviewing Users

How to Uncover Compelling Insights

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Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people. Interviewing Users will explain how to succeed with interviewing, including: * Embracing how other people see the world * Building rapport to create engaging and exciting interactions * Listening in order to build rapport. With this book, Steve Portigal uses stories and examples from his 15 years of experience to show how interviewing can be incorporated into the design process, helping you learn the best and right information to inform and inspire your design.

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Interviewing Users, Steve Portigal, Grant David McCracken

Sprache
Erscheinungsdatum
2013
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(Paperback)
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Titel
Interviewing Users
Untertitel
How to Uncover Compelling Insights
Sprache
Englisch
Erscheinungsdatum
2013
Einband
Paperback
Seitenzahl
176
ISBN10
193382011X
ISBN13
9781933820118
Reihe
Bewertung
4,2 von 5 Sternen
Beschreibung
Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people. Interviewing Users will explain how to succeed with interviewing, including: * Embracing how other people see the world * Building rapport to create engaging and exciting interactions * Listening in order to build rapport. With this book, Steve Portigal uses stories and examples from his 15 years of experience to show how interviewing can be incorporated into the design process, helping you learn the best and right information to inform and inspire your design.