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Focusing on the intersection of psychology, design, and marketing, this book delves into the behavioral science that underpins brand development. It examines the psychological principles involved in creating and communicating a brand, offering insights that bridge theory and practice. Through this exploration, readers gain a deeper understanding of how brands influence consumer behavior and the effective strategies for building strong brands.
Buchkauf
Brand Psychology, Laura Busche
- Sprache
- Erscheinungsdatum
- 2023
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- (Paperback)
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