Enchantment

The Art of Changing Hearts, Minds, and Actions

Autor*innen

• Guy Kawasaki

Parameter

• 216 Seiten
• 8 Lesestunden

• Handel und Verkauf
• Persönlichkeitsentwicklung
• Psychologie
• Sachliteratur
• Wirtschaft

Mehr zum Buch

How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to the author, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. He explains all the tactics you need to enchant.

• Sprache: Englisch
• Erscheinungsdatum: 2012
• Einband: Paperback