Convincing Political Stakeholders

Successful lobbying through process competence in the complex decision-making system of the European Union

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Klemens Joos

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In this new edition, the founder of a leading EU lobbying firm, Prof. Klemens Joos, distills over three decades of experience into a scientific theory on governmental relations. He emphasizes that understanding decision-makers and their processes is as crucial for success as the content of interest representation, especially given the EU's complex decision-making structures. A new chapter introduces his formula for science-based interest representation, shaped by practical experience. Following the Treaty of Lisbon, which transformed the EU into a cohesive state-like entity, the European Parliament gained equal decision-making power alongside the Council of the EU. This shift made outcomes of decision-making processes more unpredictable for various stakeholders, including member states and organizations. The second edition further clarifies the variables essential for effective interest representation, highlighting the need for a blend of content competence and process structure competence. Success hinges on an intermediary's ability to align the interests of affected parties with the common good, fostering a change of perspective among decision-makers. Additionally, integrating these concerns into key political processes and providing ongoing support is vital. The work features contributions from notable guest authors and includes a foreword and preface by distinguished academics.