The Modern Customer the PHANTOM

Customers on the Run: How Sales must Respond to Radically New Buying Behavior

Autor*innen

• Livia Rainsberger

Parameter

• 284 Seiten
• 10 Lesestunden

• Handel
• Psychologische Thematik
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Focusing on the evolving landscape of sales, this book provides insights into how businesses can adapt their strategies to meet shifting customer expectations during digital transformation and market volatility. It explores effective methods for addressing, winning, and retaining modern customers, who often remain elusive in the digital realm, referred to as the "PHANTOM." The guidance offered aims to equip companies with the tools necessary to thrive in an increasingly complex sales environment.

• Sprache: Englisch
• Erscheinungsdatum: 2023
• Einband: Hardcover