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Filled with step-by-step advice on implementing the one-to-one marketing principles that Peppers and Rogers have made famous, this book also contains a special password allowing readers to access extensive online supplements on the authors' Web site.
Buchkauf
The One to One Fieldbook, Don Peppers, Martha Rogers, Bob Dorf
- Sprache
- Erscheinungsdatum
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The One to One Fieldbook
- Sprache
- Englisch
- Autor*innen
- Don Peppers, Martha Rogers, Bob Dorf
- Verlag
- Currency Doubleday
- Erscheinungsdatum
- 1999
- Einband
- Paperback
- ISBN10
- 038549369x
- ISBN13
- 9780385493697
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,45 von 5 Sternen
- Beschreibung
- Filled with step-by-step advice on implementing the one-to-one marketing principles that Peppers and Rogers have made famous, this book also contains a special password allowing readers to access extensive online supplements on the authors' Web site.