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Drawing on a wide variety of case histories (M & S, ABB, Nokia, and Zeneca among them) Heller applies rigorous theory and many years' experience to illustrate the vital lessons companies, and their managers, must learn if they are to beat competition
Buchkauf
In Search of European Excellence, Robert Heller
- Sprache
- Erscheinungsdatum
- 1997
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- (Hardcover)
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