Cases in Marketing Management (4th Edition)

Autor*innen

• Kenneth L. Bernhardt
• Thomas C. Kinnear

Parameter

• Business & Management
• Handel
• Lehrbücher
• Sachliteratur
• Sonstige Lehrbücher

Mehr zum Buch

A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.

• Sprache: Englisch
• Erscheinungsdatum: 1988