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A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.
Buchkauf
Cases in Marketing Management, Kenneth L. Bernhardt, Thomas C. Kinnear
- Sprache
- Erscheinungsdatum
- 1991
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Cases in Marketing Management
- Sprache
- Englisch
- Autor*innen
- Kenneth L. Bernhardt, Thomas C. Kinnear
- Verlag
- Irwin
- Erscheinungsdatum
- 1991
- Einband
- Hardcover
- ISBN10
- 0256088322
- ISBN13
- 9780256088328
- Reihe
- Schlagwörter
- Sachbücher, Lehrbücher, Handel, Wirtschaft & Management, Sonstige Lehrbücher, Marketing & Vertrieb
- Beschreibung
- A marketing case book for use where Harvard length cases are not appropriate. Each case is designed to fit into a specific section of a course in Marketing Management. A typical case length is 15-30 pages.