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Commonsense Direct Marketing

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Drayton Bird

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In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to: - Get and keep customers - Create sales packages and offers that sell - Select the right products and services for a direct marketing campaign - Track and evaluate results In his readable and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing.

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Commonsense Direct Marketing, Drayton Bird

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Erscheinungsdatum: 1998
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Titel: Commonsense Direct Marketing
Sprache: Englisch
Autor*innen: Drayton Bird
Verlag: Kogan Page
Erscheinungsdatum: 1998
Einband: Paperback
ISBN10: 0749425849
ISBN13: 9780749425845
Schlagwörter: Wirtschaft, Handel und Verkauf, Kommunikation
Beschreibung: In an updated edition of this acclaimed volume, international direct marketing expert Drayton Bird shares the secrets of direct mail success and offers the insights that only three decades of experience can provide. Packed with examples and illustrations from dozens of companies around the world, the author shows how to: - Get and keep customers - Create sales packages and offers that sell - Select the right products and services for a direct marketing campaign - Track and evaluate results In his readable and witty style, Drayton Bird offers a practical yet entertaining guide to the intricacies of direct marketing.