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Marketing

Autor*innen

David Mercer

Buchbewertung

3,4

(6)

Abgeben

Parameter

Handel
Marketing & Vertrieb
Sachbücher
Wirtschaft & Management

Mehr zum Buch

Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.