International Marketing

An Asia-Pacific Perspective

Autor*innen

• Richard A. Fletcher
• Linden Brown

Parameter

• 832 Seiten
• 30 Lesestunden

• Marketing & PR

Mehr zum Buch

For 2nd and 3rd year undergraduate and postgraduate students of International Marketing, this is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. A free copy of Fletcher & Perito, International Marketing - Information sources, is packaged with each text.

• Sprache: Englisch
• Erscheinungsdatum: 2005