Eyetracking Web Usability

Autor*innen

• Jakob Nielsen
• Kara Pernice

Parameter

• Handel
• Sachbücher
• Sozialwissenschaften
• Technologie & Industrie
• Wirtschaft & Management

Mehr zum Buch

Eyetracking is a hot new field in user interface design. The authors demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a users' goal or task influences the way to read and traverse a Web site, how to react to advertising and design elements that look like ads, and much more.

• Sprache: Englisch
• Erscheinungsdatum: 2010
• Einband: Paperback