Marketing Lessons from the Grateful Dead

What Every Business Can Learn from the Most Iconic Band in History

Autor*innen

• David Meerman Scott
• Brian Halligan

Parameter

• 192 Seiten
• 7 Lesestunden

• Handel
• Kunst & Kultur
• Lebenshilfe
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

• Sprache: Englisch
• Erscheinungsdatum: 2010
• Einband: Hardcover