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- 224 Seiten
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Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.
Buchkauf
CRM Unplugged, Philip Bligh, Douglas Turk, Michael E. Porter
- Sprache
- Erscheinungsdatum
- 2004
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- Titel
- CRM Unplugged
- Untertitel
- Releasing CRM's Strategic Value
- Sprache
- Englisch
- Autor*innen
- Philip Bligh, Douglas Turk, Michael E. Porter
- Verlag
- Wiley
- Erscheinungsdatum
- 2004
- Einband
- Hardcover
- Seitenzahl
- 224
- ISBN10
- 0471483044
- ISBN13
- 9780471483045
- Reihe
- Schlagwörter
- Beschreibung
- Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices.