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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.
Buchkauf
The Dragonfly Effect, Jennifer Lynn Aaker, Andy Smith, Carlye Adler, Chip Heath, Dan Ariely
- Sprache
- Erscheinungsdatum
- 2010
- Einband
- (Hardcover),
- Buchzustand
- Gebraucht - Sehr gut
- Preis
- 7,79 €inkl. MwSt.
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- Titel
- The Dragonfly Effect
- Untertitel
- Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
- Sprache
- Englisch
- Autor*innen
- Jennifer Lynn Aaker, Andy Smith, Carlye Adler, Chip Heath, Dan Ariely
- Verlag
- John Wiley and Sons Ltd
- Erscheinungsdatum
- 2010
- Einband
- Hardcover
- Seitenzahl
- 240
- ISBN10
- 0470614153
- ISBN13
- 9780470614150
- Reihe
- Kategorien
- Schlagwörter
- Handel, Psychologische Thematik, Kommunikation, Marketing & PR, Internet, Soziale Aspekte, Soziale Veränderung, Politische Aspekte
- Beschreibung
- Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference.