Mehr zum Buch
Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
Buchkauf
Basics Design - 3: Typography, Gavin Ambrose, Paul Harris
- Sprache
- Erscheinungsdatum
- 2005
- Einband
- (Paperback),
- Buchzustand
- Gebraucht - Gut
- Preis
- 6,09 €inkl. MwSt.
Keiner hat bisher bewertet.
- Titel
- Basics Design - 3: Typography
- Sprache
- Englisch
- Autor*innen
- Gavin Ambrose, Paul Harris
- Verlag
- AVA Publishing
- Erscheinungsdatum
- 2005
- Einband
- Paperback
- Seitenzahl
- 176
- ISBN10
- 2940373353
- ISBN13
- 9782940373352
- Reihe
- Kategorien
- Schlagwörter
- Handel, Handbücher und Anleitungen, Kunst, USA, Grafikdesign, Typografie
- Beschreibung
- Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.