Michael McGrath Reihenfolge der Bücher

One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

A text designed to provide students of management with practical skills which emphasize the development of leadership qualities. The text discusses eight basic roles that persons in positions of organizational leadership often play, conveyed through a five-step learning model.