Robert Cialdini Bücher

Leicht und häufig werden wir im täglichen Leben Opfer der Versuche anderer, uns - aus welchem Grund auch immer - in ihrem Sinne zu beeinflussen. Cialdini, der «schon immer allen möglichen Leuten auf den Leim gegangen ist», wollte wissen, wie das geht: Drei Jahre lang begab er sich - im Sinne einer teilnehmenden Beobachtung - unter die Profis, unter die «Überzeugungsstrategen». Er ließ sich für den Verkauf von Staubsaugern und Lexika trainieren und versuchte, wie ein Spion herauszufinden, wie seine «Kollegen» es hinkriegen, den Leuten zu verkaufen, was sie gar nicht brauchen, sich gar nicht leisten können oder schon mehrfach haben. Das Buch ist eine Offenbarung für alle, die sich schon immer über ihre Leichtgläubigkeit geärgert haben.

So bekommen Sie, was Sie wollen! Immer wieder kommen Sie in Situationen, in denen Sie andere in ihrem Verhalten beeinflussen wollen. Ihr Kunde soll den Kaufvertrag unterschreiben oder Ihr Kind soll Vokabeln lernen. Egal wie: Die anderen sollen sich von uns überzeugen lassen und endlich Ja sagen. Doch wie bringen wir sie dazu? Der Sozialpsychologe und Meister der Beeinflussung Robert Cialdini hat es herausgefunden: Die überzeugendsten Verhandler gewinnen den Deal, schon bevor es zum eigentlichen Gespräch kommt. Wie sie das machen und wie auch Ihnen das gelingt, zeigt dieses augenöffnende Buch.

"In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"-- Provided by publisher

Cutting-edge scholarship, lively writing, and the authors' strengths as both respected researchers and expert teachers, all come together to make the third edition of Social Unraveling the Mystery an accessible and engaging read for students, and provides a modern and cohesive approach for their teachers.

Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes morefirsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.

Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader

At some point today you will have to influence or persuade someone - perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice - Steve Martin, Noah Goldstein and Robert Cialdini - describe how, in today's information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes - from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. The small BIG is full of surprising, powerful - and above all, tiny - changes that could mean the difference between failure and success.

This pocket-sized guide distills the principles of persuasive science from the international bestseller Yes!, offering practical applications for everyday situations. It empowers readers to enhance their influence and communication skills, making it an essential tool for personal and professional interactions. The book provides actionable insights that can be easily integrated into daily life, helping individuals navigate various social scenarios with confidence and effectiveness.

Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.