Mark W. Schaefer Bücher

The new German edition of Mark Schaefer's best-selling book explores the fundamental workings of social media. A must-have book for companies, non-profits, and every institution seeking to connect with people on the social web.

Set against the backdrop of a distant future, the story follows the League of Four Worlds, descendants of a long-lost colonization expedition. As they confront a formidable enemy threatening their existence, they embark on a perilous journey to seek aid from the Commonwealth of Humanity, which may or may not still exist. The narrative explores themes of survival, the quest for identity, and the uncertainty of hope amidst the vastness of space.

How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business. You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline. Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.

Provides a framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.

Hundreds of proven ways to increase influence by gathering an army of followers on Twitter The Tao of Twitter offers strategies, tactics, and time-savers for driving measurable marketing benefits on any Twitter account. You’ll get hundreds of tips, examples, and easy-to-follow instructions that will help you increase influence, get new followers, and boost overall profitability.

This groundbreaking book explores how brands harness the power of influential bloggers, tweeters, and YouTube stars to enhance product awareness and drive sales. Marketing consultant Mark W. Schaefer reveals how to leverage advancements in social networking and influence marketing to achieve your objectives. It includes in-depth insights into the sources of online influence and their potential impact, along with interviews from over 50 experts, including tech blogger Robert Scoble and influence authority Robert Cialdini. The book offers a behind-the-scenes look at the controversial social scoring company Klout, detailing its method for assigning influence ratings. Readers will find practical tips to boost their personal power and online influence, complemented by more than a dozen original case studies on social influence marketing. Even if you're already active on platforms like Facebook, LinkedIn, and Twitter, this guide provides strategies to connect with "superconnectors" who can amplify your message through word-of-mouth. It presents a future of marketing that is low-cost, high-speed, and influence-driven. With compelling case studies, expert interviews, and actionable advice, this essential resource equips you for the evolving landscape of social networking, teaching you how to effectively build relationships and influence in the digital age.

Launch a business and ignite a movement with a powerhouse blog! Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new business. "If your dream is to launch a business or publish a book, then read Born to Blog! You'll realize the blogger way is your fastest path to success." -- MICHAEL STELZNER, founder of Social Media Examiner and author of Launch "Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow." -- JAY BAER, founder of Convince and Convert and coauthor of The Now Revolution "Read this book, then go blog like you were born to do so." -- JASON FALLS, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel's Guide to Email Marketing "Blogging beginners and seasoned pros alike will find valuable advice they can put to use immediately." -- LEO WIDRICH, cofounder, Buffer

"Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code"--