Mark W. Schaefer Reihenfolge der Bücher (Chronologisch)

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.

The new German edition of Mark Schaefer's best-selling book explores the fundamental workings of social media. A must-have book for companies, non-profits, and every institution seeking to connect with people on the social web.

"Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code"--

This groundbreaking book explores how brands harness the power of influential bloggers, tweeters, and YouTube stars to enhance product awareness and drive sales. Marketing consultant Mark W. Schaefer reveals how to leverage advancements in social networking and influence marketing to achieve your objectives. It includes in-depth insights into the sources of online influence and their potential impact, along with interviews from over 50 experts, including tech blogger Robert Scoble and influence authority Robert Cialdini. The book offers a behind-the-scenes look at the controversial social scoring company Klout, detailing its method for assigning influence ratings. Readers will find practical tips to boost their personal power and online influence, complemented by more than a dozen original case studies on social influence marketing. Even if you're already active on platforms like Facebook, LinkedIn, and Twitter, this guide provides strategies to connect with "superconnectors" who can amplify your message through word-of-mouth. It presents a future of marketing that is low-cost, high-speed, and influence-driven. With compelling case studies, expert interviews, and actionable advice, this essential resource equips you for the evolving landscape of social networking, teaching you how to effectively build relationships and influence in the digital age.

Hundreds of proven ways to increase influence by gathering an army of followers on Twitter The Tao of Twitter offers strategies, tactics, and time-savers for driving measurable marketing benefits on any Twitter account. You’ll get hundreds of tips, examples, and easy-to-follow instructions that will help you increase influence, get new followers, and boost overall profitability.