Confidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace.
Mike Grigsby Reihenfolge der Bücher (Chronologisch)
Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques
- 264 Seiten
- 10 Lesestunden
Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.