Die Arbeit analysiert die Potenziale von Customer Relationship Management (CRM) speziell für Unternehmen im deutschen Maschinen- und Anlagenbau. Sie zielt darauf ab, kritische Erfolgsfaktoren zu identifizieren, die für eine erfolgreiche Implementierung von CRM-Initiativen entscheidend sind. Durch die Untersuchung wird ein tieferes Verständnis für die Herausforderungen und Chancen im Bereich der Kundenbeziehungen in dieser Branche vermittelt.
wohlschmeckend, schnell. preiswert, gesund
Cool-Climate White Wine Oenology is dedicated exclusively to the technology and science of white still wines and sparkling base wines, as they are produced by the rapidly growing British wine industry and in countries with a similar climate. It has a strong focus on sensory issues and guides the reader through the entire process of white winemaking - from the crush pad to bottling - clearly defining which measures to take and which to avoid. Whilst this book does not neglect the scientific fundamentals of oenology, it also gives numerous practical hints and technical details of hands-on winery work and provides valuable insights into the inherently cross-disciplinary nature of white winemaking and a holistic view of one of the most fascinating fields of contemporary oenology.