Patricia B. Seybold Reihenfolge der Bücher (Chronologisch)

How dynamic businesses of every size can unleash innovation by inviting customers to co–design what they do and make. Reading The 8 Roles Customers Play in Trend–Setting Companies The refrain is familiar for Patricia Seybold in her journeys as a top technology and management "I want our company to be acknowledged as the most admired and most customer–valued in our industry and to be recognized as the company that has forever changed the way things are done." "How can we become the Google of banking?" "How can we be the eBay of software?" "I want to be the JetBlue of manufacturing." "How can we become the undisputed trend–setter in our industry–with a competitive bar no one can topple?" In Outside Innovation, bestselling author Seybold taps her close relationship with dozens of high–innovation companies to reveal the untold strategy behind the trendsetters and the next HUGE leap forward in customer strategy. Seybold shows that companies that are dominating their category and staying ahead of the pack are collaborating at every level of their business with their customers.

* A unique exploration of children's relationships with consumer brands

The changes caused by the Internet revolution in the last six years are the equivalent in scope, drama and impact on business to the first 100 years of the Industrial Revolution. If the last six years have changed the face of business so fundamentally, what will the next few bring?Those companies on the forefront will be the ones who design an organisation structure, develop a set of business models, and have a product portfolio that can be all be altered overnight based on customer behaviour, feedback and suggestions.--Based on extensive research in North America, Europe and Asia - i.e. completely international--Covers many detailed case examples of cutting-edge practices by leading companies around the world: those in the forefront of their industry

Patricia Seybold berät Unternehmen hinsichtlich der technischen Anforderungen für eine erfolgreiche E-Commerce-Strategie sowie der notwendigen Management-, Marketing-, Verkaufs- und Kundensupportsysteme, um eine Infrastruktur zu schaffen, die die E-Commerce-Initiativen eines Unternehmens nahtlos mit dem Gesamtgeschäft verbindet. Der Fokus liegt auf den Kunden. In den letzten Jahren hat Seybold mit Pionieren des elektronischen Handels zusammengearbeitet, die das Leben ihrer Kunden erleichtert haben, indem sie herausfanden, was diese wollen, und ihre Internetstrategien entsprechend gestalteten. Seybolds Leitfaden bietet wertvolle Einblicke, wie sowohl Fortune-500-Riesen als auch kleinere Unternehmen E-Commerce-Initiativen entwickelt haben, die sie deutlich vor ihre Wettbewerber bringen. Mit zusätzlichen tiefgehenden Beispielen von Unternehmen wie American Airlines, Amazon.com, Babson College, Bell Atlantic, Dell Computer, PhotoDisc, General Motors und Cisco Systems ist Customers.com eine außergewöhnlich reiche Quelle für Ideen und Informationen, die für den Erfolg im schnelllebigen E-Commerce-Zeitalter unerlässlich ist.