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This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
Publikation
Buchkauf
Principles and Practice of Marketing, David Jobber
- Sichtbare Flecken
- CD / Anhänge fehlen
- Sprache
- Erscheinungsdatum
- 2007
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- Titel
- Principles and Practice of Marketing
- Sprache
- Englisch
- Autor*innen
- David Jobber
- Verlag
- 2007
- Einband
- Paperback
- ISBN10
- 0077114159
- ISBN13
- 9780077114152
- Kategorie
- Marketing & PR
- Beschreibung
- This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.