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With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn't - and the revenue and word-of-mouth payoff of getting it right.
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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service, John A. Goodman, Richard DuFresne
- Sprache
- Erscheinungsdatum
- 2014
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- Titel
- Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service
- Sprache
- Englisch
- Autor*innen
- John A. Goodman, Richard DuFresne
- Verlag
- Amacom
- Erscheinungsdatum
- 2014
- Einband
- Hardcover
- Seitenzahl
- 256
- ISBN10
- 081443388X
- ISBN13
- 9780814433881
- Reihe
- Schlagwörter
- Sachbücher, Kunst & Kultur, Handel, Wirtschaft & Management, Design, Marketing & Vertrieb, Management & Personalverwaltung
- Beschreibung
- With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn't - and the revenue and word-of-mouth payoff of getting it right.