Strategic Marketing Management

Autoren

Richard Malcolm Sano Wilson
Colin Gilligan
David J. Pearson

Buchbewertung

3,9(18)Abgeben

Parameter

644 Seiten
23 Lesestunden

Handel und Verkauf
Wirtschaft

Mehr zum Buch

Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.