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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
Buchkauf
Brand New China, Jing Wang
- Sprache
- Erscheinungsdatum
- 2008
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- Titel
- Brand New China
- Sprache
- Englisch
- Autor*innen
- Jing Wang
- Verlag
- Harvard University Press
- Verlag
- 2008
- Einband
- Hardcover mit Umschlag
- ISBN10
- 0674026802
- ISBN13
- 9780674026803
- Kategorie
- Wirtschaft
- Beschreibung
- One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.