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In corporate practice, business models are of high importance and use - for example for strategic analysis of competition and success. In recent years the topic has become increasingly important within the research area. The book gives a comprehensive overview of the state of the art. Moreover, it discusses management tools and successful case studies of business model management.
Buchkauf
Business model management, Bernd W. Wirtz
- Sprache
- Erscheinungsdatum
- 2011
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- Titel
- Business model management
- Sprache
- Englisch
- Autor*innen
- Bernd W. Wirtz
- Verlag
- Gabler
- Erscheinungsdatum
- 2011
- ISBN10
- 3834927929
- ISBN13
- 9783834927927
- Kategorie
- Wirtschaft
- Beschreibung
- In corporate practice, business models are of high importance and use - for example for strategic analysis of competition and success. In recent years the topic has become increasingly important within the research area. The book gives a comprehensive overview of the state of the art. Moreover, it discusses management tools and successful case studies of business model management.