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Influence

Autor*innen

Robert Cialdini

Buchbewertung

4,2(142436)Abgeben

Parameter

Business & Management
Handel
Persönlichkeitsentwicklung
Psychologische Thematik
Sachliteratur

Mehr zum Buch

In this bestseller, Robert Cialdini - the seminal expert in the fields of influence and persuasion - explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy.