The Fall of Advertising and the Rise of PR

Autor*innen

• Al Ries

Parameter

• 320 Seiten
• 12 Lesestunden

• Handel und Verkauf
• Kommunikation
• Sachliteratur
• Wirtschaft

Mehr zum Buch

Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity

• Sprache: Englisch
• Erscheinungsdatum: 2002
• Einband: Hardcover