Serious Creativity : Using the Power of Lateral Thinking to Create New Ideas

Autor*innen

• Edward de Bono

Parameter

• 352 Seiten
• 13 Lesestunden

• Business & Management
• Kunst & Kultur
• Philosophisches Thema
• Psychologische Thematik
• Sachliteratur

Mehr zum Buch

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.

• Sprache: Englisch
• Erscheinungsdatum: 1996
• Einband: Hardcover