Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire

Autor*innen

• Paul Russell Smith

Parameter

• Führung
• Handel und Verkauf
• Persönlichkeitsentwicklung
• Sachliteratur
• Wirtschaft

Mehr zum Buch

Designed for a variety of business challenges, this book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. It contains both stories and how-to guidance for readers looking to craft their own.

• Sprache: Englisch
• Erscheinungsdatum: 2012
• Einband: Hardcover