Innovating at the top : how global CEOs drive innovation for growth and profit

Autor*innen

• Roland Berger
• Roland Berger Strategy Consultants

Parameter

• 196 Seiten
• 7 Lesestunden

• Marketing & PR
• Marketing & Vertrieb
• Think: act; INSEAD business press series

Mehr zum Buch

This book is a collection of eye-opening interviews with CEOs from major international corporations - Nokia, Unilever, Toyota and Bosch are just some of the many included. The CEOs discuss their innovative approaches to new challenges and opportunities in their business. A fascinating insight into the minds of global leaders.

• Sprache: Englisch
• Erscheinungsdatum: 2009