The Cluetrain Manifesto

Autor*innen

• David Weinberger
• Rick Levine
• Christopher Locke
• Doc Searls

Parameter

• 190 Seiten
• 7 Lesestunden

• Computer & Internet
• Handel
• Sachbücher
• Technologie & Industrie
• Wirtschaft & Management

Mehr zum Buch

This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

• Sprache: Englisch
• Erscheinungsdatum: 2001
• Einband: Paperback