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Qualitative Consumer and Marketing Research

Autoren

Russell W. Belk
Robert Kozinets
Eileen Fischer

Buchbewertung

3,0(2)Abgeben

Parameter

Handel und Verkauf
Wirtschaft

Mehr zum Buch

This book provides a comprehensive guide to qualitative marketing and consumer research, covering both foundational concepts and advanced techniques. Aimed at students and practitioners, it includes practical exercises and illustrations to enhance research skills and improve presentation of findings.