Das Buch ist derzeit nicht auf Lager

Small Business Management and Entrepreneurship

Autoren

Buchbewertung

3,5(2)Abgeben

Parameter

Seitenzahl: 512 Seiten
Lesezeit: 18 Stunden

Wirtschaft

Mehr zum Buch

Thoroughly updated, this eighth edition offers comprehensive insights into small business management and entrepreneurship, blending contemporary theory with practical applications. It addresses current issues like the Coronavirus pandemic's impact on businesses, GDPR's implications for market research, and the role of influencers in marketing. This textbook serves as essential reading for small business management and entrepreneurship courses, making it a valuable resource for students and professionals interested in the dynamics of small enterprises.