Service Management

Autoren

• James A. Fitzsimmons
• Mona J. Fitzsimmons

Parameter

• Handel und Verkauf
• Lehrbücher
• Wirtschaft

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Focusing on the service industry, this edition emphasizes the importance of global operations and continuous improvement in quality and productivity. It features current examples from technology, illustrating how various functional areas—such as marketing, strategic issues, operations, and human behavior—play a vital role in effective service management. The text serves as a comprehensive resource for understanding the complexities of managing services in a rapidly evolving environment.

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• Sprache: Englisch
• Einband: Paperback