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Nail 'Em!: Confronting High Profile Attacks on Celebrities & Businesses

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Eric Dezenhall

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Seitenzahl: 293 Seiten
Lesezeit: 11 Stunden

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Crisis management takes center stage as Eric Dezenhall navigates the turbulent waters of media-driven smear campaigns targeting corporations and celebrities. With clients ranging from Pepsi to high-profile individuals like Kathy Lee Gifford, Dezenhall's expertise lies in countering aggressive attacks from various sources, including disgruntled employees and headline-seekers. His strategic approach aims not only to mitigate damage but also to shift public perception, showcasing the intricate dynamics of reputation management in today's media landscape.

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Nail 'Em!: Confronting High Profile Attacks on Celebrities & Businesses, Eric Dezenhall

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Erscheinungsdatum: 2003
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Titel: Nail 'Em!: Confronting High Profile Attacks on Celebrities & Businesses
Sprache: Englisch
Autor*innen: Eric Dezenhall
Verlag: Globe Pequot Press
Erscheinungsdatum: 2003
Einband: Hardcover
Seitenzahl: 293
ISBN13: 9781573927192
Schlagwörter: Wirtschaft, Handel und Verkauf
Bewertung: 3,65 von 5 Sternen
Beschreibung: Crisis management takes center stage as Eric Dezenhall navigates the turbulent waters of media-driven smear campaigns targeting corporations and celebrities. With clients ranging from Pepsi to high-profile individuals like Kathy Lee Gifford, Dezenhall's expertise lies in countering aggressive attacks from various sources, including disgruntled employees and headline-seekers. His strategic approach aims not only to mitigate damage but also to shift public perception, showcasing the intricate dynamics of reputation management in today's media landscape.