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Exploring the emerging field of place branding, this collection features insightful and well-researched articles that analyze how locations perceive themselves and convey these identities through branding. It delves into the significance of self-image in shaping regional brands, highlighting the interplay between perception and representation in the context of place identity.
Buchkauf
Places, Simon Anholt
- Sprache
- Erscheinungsdatum
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Places
- Untertitel
- Identity, Image and Reputation
- Sprache
- Englisch
- Autor*innen
- Simon Anholt
- Verlag
- Palgrave Macmillan UK
- Erscheinungsdatum
- 2009
- Einband
- Paperback
- Seitenzahl
- 180
- ISBN13
- 9781349316281
- Kategorie
- Wirtschaft, Ethnografie, Politikwissenschaft
- Beschreibung
- Exploring the emerging field of place branding, this collection features insightful and well-researched articles that analyze how locations perceive themselves and convey these identities through branding. It delves into the significance of self-image in shaping regional brands, highlighting the interplay between perception and representation in the context of place identity.