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Exploring the emerging field of place branding, this collection features insightful and well-researched articles that analyze how locations perceive themselves and convey these identities through branding. It delves into the significance of self-image in shaping regional brands, highlighting the interplay between perception and representation in the context of place identity.
Buchkauf
Places, Simon Anholt
- Sprache
- Erscheinungsdatum
- 2009
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- (Paperback)
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