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Media Management

Strategy, Business Models and Case Studies

Autor*innen

Bernd W. Wirtz

Parameter

328 Seiten
12 Lesestunden

Wirtschaft

Mehr zum Buch

The book addresses the transformative impact of digitalization on the media industry, highlighting the challenges and opportunities it presents for media corporations. Bernd Wirtz offers a comprehensive guide that integrates theoretical insights with practical applications, equipping professionals to navigate this evolving landscape effectively.