The Strategic Communication Imperative

For Mid- and Long-Term Issues Management

Autor*innen

• James Lee Mahoney

Parameter

• 232 Seiten
• 9 Lesestunden

• Geschichte
• Journalismus
• Marketing & PR
• Sozialwissenschaften

Mehr zum Buch

The book introduces a model that connects strategic communication with business planning, aiming to enhance the management of mid- to long-term organizational challenges. It emphasizes the importance of aligning communication strategies with overall business goals to improve effectiveness in addressing complex issues within an organization.

• Sprache: Englisch
• Erscheinungsdatum: 2021
• Einband: Hardcover