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Behind the Success and Failure of U.S. Export Intermediaries
Transactions, Agents, and Resources
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Focusing on export intermediaries, this book examines their role in linking domestic manufacturers with international buyers. It investigates the factors influencing their success or failure, including the impact on transaction and agency costs, as well as their competitive resources and capabilities in global trade. By delving into these critical questions, the author provides a comprehensive analysis that fills a significant gap in existing literature on international trade.
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Behind the Success and Failure of U.S. Export Intermediaries, Mike W. Peng
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- Erscheinungsdatum
- 1998
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- (Hardcover)
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