The One to One Future

Autor*innen

• Martha Rogers

Parameter

• 464 Seiten
• 17 Lesestunden

• Handel
• Lebenshilfe
• Management & Personalverwaltung
• Sachbücher
• Wirtschaft & Management

Mehr zum Buch

Back from the future -- Share of customer, not share of market -- Collaborate with your customers -- Differentiate customers, not just products -- Economies of scope, not economies of scale -- Manage your customers, not just your products -- Engage your customers in dialogue -- Take products to customers, not customers to products -- Make money protecting privacy, not threatening it -- Society at light speed

• Sprache: Englisch
• Erscheinungsdatum: 1997
• Einband: Paperback