Consumer Behavior

Buying, Having, and Being - Ninth Edition, Global Edition

Autor*innen

• Michael R. Solomon

Parameter

• 680 Seiten
• 24 Lesestunden

• Handel
• Lehrbücher
• Marketing & Vertrieb
• Sozialwissenschaften
• Wirtschaft & Management

Mehr zum Buch

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

• Sprache: Englisch
• Erscheinungsdatum: 2011
• Einband: Paperback