We email on our smartphones, skype with colleagues around the world, and tweet about our favorite brands. Our work and our play are becoming increasingly digital, but how do these developments affect what creatives do on a daily basis? Because interdisciplinary work has become a matter of course, we need digital know-how. To achieve optimal results, it’s essential that a designer can understand a programmer and a community manager knows the steps involved in print production. This updated edition of The Little Know-It-All provides the fundamental information designers need to know to thrive in their growing field of practice. Expanded to include social media, search engine marketing, and mobile devices, it is an indispensable manual of the knowledge currently required of designers as the evolution of media re-defines their role and expands the disciplines in which they must be competent. With its thematic structure and resourceful index, this updated edition of The Little Know-It-All is both a stimulating reference book for students and newcomers and a trusty companion for design and media professionals to use in their everyday work. This book is available in English and German editions.
