Rob Fitzpatrick Bücher
Rob ist ein erfahrener Unternehmer, der sich darauf konzentriert, unvoreingenommene Kundeneinblicke zu sammeln und Ideen von der Konzeption bis zu den ersten zahlenden Kunden zu begleiten. Seine Arbeit konzentriert sich auf die entscheidende Fähigkeit, mit Kunden zu sprechen, um Geschäftsideen zu validieren, selbst wenn er mit potenziell irreführenden Rückmeldungen konfrontiert wird. Er hilft auch anderen, ansprechende und effektive Workshops zu entwerfen und durchzuführen. Sein Ansatz basiert auf praktischer Erfahrung und dem Bestreben, den Markt wirklich zu verstehen.
The Workshop Survival Guide
- 219 Seiten
- 8 Lesestunden
"Whether workshops are your whole world or just a small part, this book will equip you with the tools to design and run a brilliant session, every time, with no stress or drama. And you won't even need to turn into a charismatic superstar to make it happen."--Back cover
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
- 135 Seiten
- 5 Lesestunden
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better
