David Welch Bücher

General Motors will die USA in eine Zukunft mit sauberer Energie und umweltverträglichen Verkehrsmitteln führen. CEO Mary Barra, die 2014 allen Widrigkeiten zum Trotz das Ruder bei GM übernommen hat, versucht, das 114 Jahre alte Unternehmen neu zu erfinden und es für die Umstellung auf die Elektromobilität und das autonome Fahren zu rüsten. Der renommierte Journalist und GM-Experte David Welch zeigt anhand des Werdegangs von Mary Barra, welche mühsamen Schritte erforderlich sind, um einen schwerfälligen Giganten wie GM fit für die Zukunft zu machen. Eine wichtige und wegweisende Fallstudie – nicht nur für Autofans!

Mary Barra's quest to move GM to a manufacturer of electric cars has captured the attention of automobile aficionados, green-business advocates, and leaders of all types who have to admire Mary's toughness in moving forward despite the overwhelming obstacles in her path.

This is the most comprehensive analysis to date of Nazi film propaganda in its political, social, and economic contexts, from the pre-war cinema as it fell under the control of the Propaganda Minister, Joseph Goebbels, through to the end of the Second World War. David Welch studies more than one hundred films of all types, identifying those aspects of Nazi ideology that were concealed in the framework of popular entertainment.

This work re-appraises one of the most closely studied issues in European history-the appeal of the Nazi party and analyses the reasons behind the remarkable and sustained success of National Socialism in Germany. David Welch challenges previously held assumptions about the effectiveness of Nazi Propaganda, summarizes the major current debates and argues that in order to be successful, propaganda must preach to the partially converted.This second edition brings the book up to date with a revised introduction and postscript to reflect the historiographical debates of the 1990s. It includes new material on many topics such as the medium of radio, the "Hitler myth" and racial purity.

As Philip Taylor has written, 'The challenge (of the modern information age) is to ensure that no single propaganda source gains monopoly over the information and images that shape our thoughts. If this happens, the war propagandists will be back in business again.'Propaganda came of age in the Twentieth Century. The development of mass-and multi-media offered a fertile ground for propaganda while global conflict provided the impetus needed for its growth. Propaganda has however become a portmanteau word, which can be interpreted in a number of different ways. What are the characteristic features of propaganda, and how can it be defined?The distinguished contributors to this book trace the development of techniques of 'opinion management' from the First World War to the current conflict in Afghanistan. They reveal how state leaders and spin-doctors operating at the behest of the state, sought to shape popular attitudes--at home and overseas--endeavouring to harness new media with the objective of winning hearts and minds. The book provides compelling evidence of how the study and practice of propaganda today is shaped by its history.

Covering the transformative period from 1871 to 2000, this collection features a curated selection of documents organized by thematic topics. Each section is supported by a clear historical context and a chronological chart, enhancing the reader's understanding of pivotal events. The second edition updates the content to reflect significant themes in European history, making it a valuable resource for those studying the complexities and developments of modern Europe.

Can national socialism be called Hitlerism? This introductory survey seeks to locate Hitler's role in the Third Reich and Nazism, and his part in bringing about the Second World War in an unambiguous way.

The book explores the enduring appeal of the Nazi party in Germany, re-evaluating the effectiveness of its propaganda. David Welch challenges existing beliefs about how propaganda influenced public opinion and emphasizes that successful messaging often targets those who are already somewhat receptive to its ideas. By summarizing key debates on this topic, the work provides a nuanced understanding of National Socialism's rise and the complex dynamics of political persuasion in historical contexts.